Bbc red button on sky2/21/2023 ![]() ![]() The formal agreement will see iPlayer and digital interactive red-button TV become available to Sky Q customers. While viewers have been able to access BBC on-demand content via catch-up services on Sky+ and Sky Q, this latest move integrates iPlayer and red-button interactive digital TV into Sky’s platform. The news comes as Sky and the BBC announce a content and technology partnership that will give Sky Q customers access to the iPlayer app. Sky and the BBC are in the early stages of trialling the former’s PromoSmart – powered by Sky's AdSmart addressable advertising platform – to potentially enable the public-service broadcaster to run personalised promotional content. ![]()
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